Walk through New York, Los Angeles, or Chicago today and you’ll notice something: men look sharper, fitter, younger—and more confident—than ever before. This isn’t a coincidence. Thanks to modern advances in plastic surgery and non-surgical treatments, men now have access to refined procedures designed specifically for the male face and body. And with the rise of social media, high-definition cameras, and career competition, it’s no surprise that more men are considering ways to look their best.
At his practices in New York, Los Angeles, and Chicago, board-certified plastic surgeon Dr. Douglas S. Steinbrech has witnessed this shift firsthand. From high-definition liposculpting to male model makeovers and non-surgical penile augmentation, men are now embracing cosmetic procedures more openly than ever—and the numbers prove it.
Fast Facts About Modern Male Cosmetic Trends
- More men today are choosing plastic surgery for confidence, career, and body image.
- High-definition liposculpting, male model makeovers, and penile enhancement are among the fastest-growing procedures.
- Social media and high-resolution cameras play a major role in rising interest among men.
- Many procedures are tailored to masculinity—strong jawlines, defined abs, and youthful eyes.
- Consultations help men understand natural, discreet options that fit their goals.
Do Men Actually Get Plastic Surgery?
Yes—more than ever. According to national plastic surgery statistics, millions of men undergo cosmetic procedures each year, ranging from subtle injectables to surgical transformations. And while women still make up the majority of patients, the gap is closing fast.
Dr. Steinbrech, known for pioneering techniques for the male body and face, explains that men today want to maintain a strong, youthful appearance without looking artificial or overdone. From business professionals to athletes, male patients now view cosmetic procedures as part of overall wellness and self-improvement.
Why Do Men Get Plastic Surgery?
Men pursue cosmetic surgery for a variety of reasons, many of which differ from women’s motivations:
- Career advantage: In major cities like New York and Los Angeles, looking sharp can impact professional confidence and on-camera presence.
- Body image and fitness: Many men work out but struggle with stubborn fat or lack of definition.
- Youthful appearance: Procedures like eyelid surgery, neck lift, and injectables help maintain a rested look.
- Social media pressure: High-resolution photos and videos amplify every angle, wrinkle, or shadow.
- Personal reasons: Divorce, dating, or simply wanting to look their best.
Reasons men choose plastic surgery vary, but one thing is consistent: the desire to look like the best version of themselves—not someone else.
How Many Men Get Plastic Surgery?
Recent reports show that men now account for a growing percentage of cosmetic procedures nationwide. Surgeons across major markets, including Dr. Steinbrech’s offices in New York, Los Angeles, and Chicago, have seen substantial increases in:
- Liposuction
- Gynecomastia surgery
- Eyelid surgery
- Neck lift procedures
- Rhinoplasty
- Non-surgical facial enhancements
- Hair transplant options
What was once a quiet trend has become mainstream.
High-Definition Liposculpting: A Leading Trend in Male Aesthetics
Among today’s most requested male aesthetic procedures, high-definition liposculpting stands out as a top performer. In a recent Instagram video discussing current trends, Dr. Steinbrech rated this technique “a ten,” describing it as a cornerstone of his practice for its ability to create precise, athletic abdominal contours.
High-definition liposuction and BodyBanking do more than remove excess fat—they enhance the natural musculature of the torso, define abdominal lines, and create the structured shadows associated with a trained, sculpted physique. These results are highly tailored and masculine, making the procedure a leading choice for men seeking sharper definition and a more confident appearance.
Male Model Makeover: Strategic Facial Refinement for Men
Another leading trend in male aesthetics is the Male Model Makeover, a treatment Dr. Steinbrech rated as “a ten” in his recent Instagram discussion on cosmetic procedure trends. The goal is not to change a man’s identity, but to elevate key features so he looks like a more sculpted, camera-ready version of himself—what Dr. Steinbrech describes as “your movie-star twin brother.”
The Male Model Makeover focuses on refinements that enhance masculine structure, often combining advanced techniques to improve:
- Jawline definition
- Chin projection
- Cheek contour
- Skin quality
- Overall facial symmetry
The result is a stronger, more balanced facial aesthetic that maintains a natural look while sharpening the angles associated with an attractive, youthful, and confident appearance.
The Fastest-Growing Trend: Non-Surgical Penile Augmentation
Another major development in male aesthetics is the rise of non-surgical penile augmentation, which Dr. Steinbrech highlighted as “a ten” in his recent Instagram overview of trending procedures. He noted that this treatment has become the fastest-growing area of his practice due to its ability to enhance size and girth in a quick, discreet, in-office appointment using hyaluronic acid-based fillers.
The appeal is clear: the treatment is minimally invasive, performed in minutes, and offers immediate results with little to no downtime. For many men, this option provides a meaningful boost in confidence while remaining natural-looking and subtle. As awareness grows, non-surgical penile enhancement continues to emerge as a significant trend in modern male cosmetic care.
SPECIALIST CARE YOU CAN TRUST
Dr. Steinbrech is supported by a brilliant team of caring staff members. You can trust the entire staff to help make your visit as comfortable and safe as possible! Learn more about Dr. Steinbrech and our Staff.
Other Popular Cosmetic Procedures for Men
While high-definition liposculpting, the Male Model Makeover, and non-surgical penile augmentation represent some of the most in-demand trends, many men explore additional procedures to address specific facial or body concerns. These treatments offer targeted solutions and complement the results of more advanced sculpting techniques.
Liposuction for General Fat Reduction
Beyond high-definition work, many men choose traditional liposuction to address stubborn pockets of excess fat in areas such as the flanks, abdomen, lower back, or chest. This form of fat removal is ideal for men who want a leaner, more proportionate shape without the detailed muscle etching associated with Hi-Def procedures.
Gynecomastia Surgery & Male Breast Reduction
Gynecomastia—enlarged male breast tissue—is extremely common and has a major impact on body image. Male breast reduction removes glandular tissue or excess fat to restore masculine chest contours.
Facelift Surgery for a More Youthful, Structured Look
Many men choose facelift surgery to address loose skin, deep folds, and changes in facial structure associated with aging. Male facelift techniques prioritize natural, masculine results—tightening underlying tissues, refining jawline contours, and restoring definition without creating an overdone appearance. Men often combine facelift surgery with neck lift or eyelid surgery for comprehensive facial rejuvenation.
Eyelid Surgery (Blepharoplasty) for a Youthful Appearance
Tired or drooping eyelids age the face quickly. Eyelid surgery refreshes the upper eyelids, removes excess skin, and softens wrinkles for a rested look.
Rhinoplasty for a Stronger, Balanced Profile
Rhinoplasty remains one of the most popular procedures among men seeking facial refinement. Dr. Steinbrech focuses on maintaining masculine nasal structure while improving symmetry, breathing, or the overall profile. Many men pursue nose reshaping to correct a hump, refine width, or balance facial proportions, especially when combined with chin or jawline enhancements.
Neck Lift and Jawline Recontouring
A defined jawline and a smooth neck contour are central to a masculine appearance. A neck lift can tighten loose skin and improve the angle between the jaw and neck, while jawline recontouring adds structure and sharper definition through implants or fillers. Together, these options create stronger, more balanced lower-face proportions.
Hair Transplant Options for Thinning Hair
Hair transplant surgery remains a top choice for men experiencing hair loss. Modern methods create natural, dense growth patterns with minimal downtime.
Non-Surgical Options
Many men prefer non-surgical treatments to maintain a youthful, defined appearance without downtime. These options can address wrinkles, improve facial balance, enhance skin quality, and sharpen masculine contours using minimally invasive techniques such as:
- Botox injections to soften wrinkles
- Dermal fillers for structure and definition
- Non-surgical jawline contouring to enhance angles
- Skin resurfacing treatments to improve tone and texture
These non-surgical approaches offer subtle, natural-looking results and are increasingly popular among men who want to look refreshed without committing to surgery.
The Role of Social Media in Male Cosmetic Trends
Social media has significantly reshaped how men view themselves. Platforms like Instagram and TikTok make appearance more visible and more important than ever. Filters, lighting, and high-resolution cameras highlight details ranging from neck definition to facial symmetry.
Men now turn to skilled practitioners like Dr. Steinbrech to achieve the clean, sharp, youthful aesthetic that photographs well.
Why Men Choose Dr. Steinbrech
Dr. Douglas S. Steinbrech is one of the most recognized surgeons in the field of male plastic surgery. With locations in New York, Los Angeles, and Chicago, he specializes in procedures designed specifically for male anatomy.
Men choose him because:
- He pioneered BodyBanking and hi-def techniques.
- His Male Model Makeover is nationally known.
- He understands masculine proportions and natural results.
- His approach is discreet, individualized, and results-driven.
- He offers both surgical and non-invasive options tailored for men.
His focus is simple: natural enhancement, refined masculine structure, and results that boost confidence—not artificial or overdone changes.
Schedule a Consultation
If you’ve ever wondered “do men get plastic surgery?”, you’re not alone—millions do. From fitness goals to career confidence, modern cosmetic procedures offer highly customized options with natural results.
To learn more or explore what’s possible, schedule a consultation with Dr. Steinbrech in New York, Los Angeles, or Chicago. His team will guide you through your options and help you choose the right path toward looking and feeling your best.
